Fans have speculated as to why Kylie Jenner has been so active on social media.

The youngest Kardashian-Jenner sister’s social media activity has increased, as have her public appearances, including one with her family in Los Angeles.

Fans were quick to notice the increase in her activities – and the documentation of them on her social media – because the 25-year-old mom-of-two generally keeps a low profile.

Kylie Jenner’s TikTok and Instagram posts chronicle her daily life, business, and strange events.

Internet users on Reddit believe they have found the source, and they have debated it on the online forum.

One user noticed Kylie posting a TikTok video in which she was testing out a new Kylie Cosmetics product, she commented:

“Guys, trust me, sales are down. Kris Jenner asked her to be involved, so she is.”

Others appeared to agree or understand her actions, with a second person stating that it explains the need for her beauty line’s lavish launch party, to which she invited numerous influencers who provided “glowing reviews and tons of marketing.”

Another chastised her marketing team, claiming that people are tired of Kylie hawking lip kits on her overdone lips.

A fourth individual added:

“This worked earlier, but it’s like…they keep changing the packaging but not the marketing plan. Her creating these short films no longer works. And, as we’ve seen, she’s still struggling with tik tok.”

A fifth person suggested that if Kylie Jenner wants to keep her beauty company running, she should have some “standard collections” that are always available, “rather than these frequent cash grabs.”

Kylie Jenner’s cringe-worthy social media habits have also been chastised, with followers claiming she has yet to find her groove.

Stormi’s mother has also come under fire for her fan interactions, with one person noticing an odd conversation between her and a fan in a video from the Kylie Cosmetics launch event.

While the conversation started off nicely, it quickly devolved into an extremely embarrassing situation.

Pop Base said in a Twitter video that Kylie responded to a fan who asked her to sing her legendary “Rise and Shine” line, saying, “I normally get paid for it.”

However, Kylie finally sang the song after realizing it could be negative press and that it would simply demonstrate her obsession with money.