Billy Eichner is venting on social media after his film “Bros” failed to have a successful first week at the box office, blaming a certain group of people from certain parts of the country; what could be the problem?
Taking to his official Twitter account, the comedian expressed his disappointment that “straight people” did not show up to movie theaters despite his film receiving rave reviews from well-known websites.
Eichner, who produces and stars in the film, explained in his first post that he snuck in and sat in the back of a Los Angeles theater where he noticed that the audience enjoyed the film because many of them laughed and “burst into applause” at the end.
When he went outside, he noticed some people wiping their tears, and it was a “magical” and “proud” moment for him.
He also mentioned that Rolling Stone named his film to its “list of the best comedies of the 21st century.” However, despite the positive reviews, one cinema called the film’s distributor, Universal Pictures, to inform them that the trailer would be removed due to “gay content.”
“That’s just the world we live in, unfortunately. And that’s disappointing but it is what it is.”
To conclude his rant, he added that everyone who isn’t a “homophobic weirdo” should watch the film because it’s “special and uniquely powerful,” as he promised.
Following his comments on the film, many fans expressed dissatisfaction with it, calling it “trash” and full of “gay stereotypes.”
Another fan complained that the film’s marketing was “terrible” and that Billy Eichner isn’t well-known enough in the industry to have a mainstream theater release.
The release date appears to have influenced the film’s opening week, as one fan noted that it was released during the first week of October, when Halloween is in full swing, rather than during Pride month.
Eichner had not publicly responded to the comments above as of this writing.
According to Variety, “Bros” did not perform well in its opening week, earning only $4.8 million gross despite a $22 million production budget.