Harry Styles’s Gucci collection is here: Witness singer’s ‘masculine transformation’

Harry Styles performs on NBC's "Today" at Rockefeller Plaza on February 26, 2020 in New York City. (Photo by Angela Weiss / AFP) (Photo by ANGELA WEISS/AFP via Getty Images)

Harry Styles’ Gucci collection reflects his personal fashion preferences: bright colors and fun patterns with a nostalgic twist from the 1970s, reminiscent of his recently released album, “Harry’s House.”

According to Styles’ interview with GQ, the British singer’s HA HA HA campaign is the result of a year-long collaboration between Styles and Gucci. This appears to have been in the works for quite some time.

The 28-year-old singer:

“I’m so happy to see this project finally come to life. I’ve known Alessandro for years now, and he’s always been one of my favorite people. I’m always inspired watching him work, so doing this collaboration with my friend was very special to me.”

Allessandro Michele, Gucci’s creative director, has said that coming up with the concept for the collection was similar to children playing.

He compared working with the “As It Was” singer to “working at home on a rainy day between two friends, doing something fun.”

Michele explained that he and Styles collaborated on it via WhatsApp, and the collection came to life with a few glasses of wine and a dream.

Although they did not go into detail about the process, one can only assume that it was a fun and exciting experience, as one would expect from the flamboyant singer who is not afraid to wear a dress or two.

They did, however, mention that the project attempts to move audiences closer to “masculine transformation.”

According to reports, the goal of the collection is to go beyond fashion norms and eliminate the stereotypical look of masculine gender expression—and who better to represent this concept than the “Fine Line” singer?

The luxury clothing brand and Styles did not reveal the meaning behind the collection’s name. Still, fans can now purchase from the collaboration at Gucci boutiques across the country, including New York, Los Angeles, Chicago, and Las Vegas.

Gucci’s social media accounts have released a video of Styles trying on various pieces from the collection. Styles prances around the set as he changes from one look to another, leaving his clothes on the floor in a big pile as he goes, captioned “When Harry met Alessandro.”

Fans are thrilled to finally see a collaboration between the artist and the brand.

A fan wrote:

“This feels a more authentically H than the majority of things we’ve seen the last few years. […] Goofy, silly, real smiles. Items he designed. He looks confident in them, they fit his style and blurring of gender. True.”