In recent years, celebrities and musicians have used various methods to announce the release of new content and music.
While some teasers are released across multiple social media channels, others prefer a more mysterious and elusive feel – social media blackout.
Blacking out one’s social media accounts can take many forms. Others archive or delete their existing posts, and some darken their profile pictures.
Jennifer Lopez did both: she hid her old posts and changed her profile picture to black.
This is true for her Instagram account, but her old tweets on Twitter have yet to be deleted.
Soon after, her devoted followers began tweeting #JLOisComing, which quickly became a worldwide trending topic.
Fans are already tweeting in unison about what the blackout meant: her musical comeback!
According to Variety, Lopez’s representatives have yet to respond to any comments about what the move meant, but fans are confident that this is the case.
In the past, bands such as The 1975, musicians such as Megan Thee Stallion, and even Taylor Swift have gone to great lengths to announce upcoming releases through the smallest changes on their social media accounts.
JLO’s TikTok profile photo has also been changed to black, but her videos remain unaffected.
If one visits the website listed on JLO’s Instagram account, it will only take them to a landing page asking them to subscribe to her newsletter, “On the JLO.”
For those who are unaware, JLO’s most recent album, “AKA,” was released in 2014.
She and her daughter, among others, performed with Shakira at the 2021 Pepsi Super Bowl Halftime Show last year. Her performance’s behind-the-scenes footage was shot and released on her own Netflix documentary, “Halftime.”
The film was released earlier this year on the streaming service. Actually, JLO is set to release “Marry Me,” a romantic comedy film starring Owen Wilson, in December 2022.
Jennifer Lopez has also signed a multi-year deal with Netflix to play an assassin in “The Mother,” which will be released on the same platform.