According to reports, Kanye West has yet to stop his social media barrage on Adidas, accusing the company of making Yeezy decisions without consulting him.
Aside from that, he claimed that the brand was stealing his designs and using them on footwear that was not part of the Yeezy line.
On Instagram, he has slammed Adidas executives such as CEO Kasper Rrsted, Senior Vice President Daniel Cherry III, Creative Director Alasdair Willis, and others.
He shared 16 Adidas supervisory board images, each with a different caption. Some were more cryptic, such as “Sure is positive,” “yes,” “peace,” “great great people [sic],” while others were more direct, such as “God bless everyone Instagram, please don’t remove this post.” I’m simply bringing attention to the fact that Jing Ulrich serves on the boards of Adidas and JP Morgan Chase. There is no reason for this post to be flagged.”
According to the 45-year-old rapper, Instagram removed his posts about some of the executives, and he shared a screenshot of his post violating community guidelines. He captioned it:
“The Adidas board had Instagram remove their post off my page and they left Daniel Cherry Pop up there They were using this black man to try to [oversee] the Pharrell project my project along with other projects that I will not mention out of respect.”
According to the “Flashing Lights” rapper, Adidas is in breach of his contract. The contract was supposed to last until 2026, but he already refuses to work with the company. West claimed to Hypebeast that the German sportswear brand offered him $1 billion to buy out Yeezy. This came after he blasted the brand on Instagram for allegedly releasing products without his permission.
“The fact [Adidas] felt they could color my shoes and name them without my approval is really wild.
I really care about building something that changes the world and something I can leave to my kids. They tried to buy me out for 1 billion [US] dollars My royalties next year are 500 million [US] dollars alone.”
Following this series of events, West took to Instagram to complain about his lack of control over the shoe company in charge of his brand.
“I need a shoe company like how Jamie Salter bought Reebok, or I’ll take over some shoe factories.
[…] I need to be head of the board and the chief decision maker.”
He then captioned an Instagram photo of the San Antonio Shoemakers (SAS) with a smiley face. This has left fans excited and suspicious of the latest developments in Adidas and West’s ongoing feud.
As of this writing, there has been no word on whether West will take over SAS or the status of his contract with Adidas.