Kanye West broke? Expert says rapper needs to wake up to save his businesses

MIAMI, FL - DECEMBER 05: Kanye West speaks at Surface Magazine's DesignDialogues No. 6 With Hans Ulrich Obrist, Kanye West And Jacques Herzog at Moore Building on December 5, 2013 in Miami, Florida. (Photo by Frazer Harrison/Getty Images for Surface Magazine)

Kanye West has only one option to save his businesses and career after his celebrity has dwindled.

When West continued to make antisemitic remarks, the entire world turned against him. Among the statements he made was one on October 3, in which he said he was “going death con 3 on Jewish people.”

Adidas was one of his most recent major losses. The company chose to abandon West despite his confidence during the October 16 episode of the Drink Champs podcast. He stated that the company would not drop him despite his behavior.

As the rapper continues to lose brands and deals, an expert shared what Kim Kardashian’s ex could do to save his reputation in the face of the backlash – if there is anything left to do.

According to Eric Schiffer, chairman of Los Angeles-based Reputation Management Consultants, the “Jesus Is King” hitmaker’s attempt to redeem himself will be difficult.

He said:

“Part of celebrity power is the skill to master attention economics, which means turning digital and media attention into sales, opportunities and greater celebrity brand power. But if your attention-getting turns into a racist disgrace that’s bad for the world, it’s like eating celebrity rat poison and near-irredeemable.”

According to Schiffer, West’s arrogance and controversial statements also harmed his brand. It is expected that he will face “deadly consequences” for this.

The chairman also stated that if West wanted to consult with him, he would not accept him as a client. Although a person can have a brand resurrection, West’s situation is different because he has yet “to wake up.”

Unlike others, Schiffer believes West is currently facing a massive personal challenge because he believes he is “more brilliant than the masses.”

Aside from Schiffer, the big brand Skechers also rejected West after the rapper allegedly showed up uninvited to the company’s corporate offices.

According to CNBC, two executives escorted him out of the building after entering on Wednesday afternoon. The company has since issued a statement stating that it has no desire to work with West.

Skechers also condemned the rapper’s recent comments, stating that the company does not tolerate antisemitism or other forms of hatred.

It concluded its statement by emphasizing that West arrived at the corporate offices unannounced.