Snoop Dogg revelation: Rapper launches ‘Doggyland’ after unveiling Snoop Loopz cereal

snoop-dogg-revelation-rapper-launches-doggyland-after-unveiling-snoop-loopz-cereal BEVERLY HILLS, CA - AUGUST 28: Recording artist Snoop Dogg attends the 2015 BMI R&B/Hip-Hop Awards at Saban Theatre on August 28, 2015 in Beverly Hills, California. (Photo by Frazer Harrison/Getty Images for BMI)

Snoop Dogg has recently been involved in some business ventures. He debuted his new breakfast cereal Snoop Loopz earlier this month, and now he’s launching “Doggyland.” It is an animated children’s show on YouTube and YouTube Kids.

The 50-year-old rapper welcomes kids to the first four episodes of “Doggyland – Kids Songs & Nursery Rhymes,” an animated program designed to help kids learn and develop emotional and social skills.

It follows a cast of five dogs, and the rapper claims that the characters promote diversity and inclusion:

“kids can learn to love each other from the beginning, because hate is what’s taught. Love is what’s in their heart.”

Snoop Dogg collaborated on the hip-hop-inspired renditions of children’s songs and nursery rhymes. R&B artist October London and Hip Hop Harry creator Claude Brooks join him.

Snoop stated:

“As a father, grandfather, and longtime youth football coach, it’s always been important to me to build positive and educational environments for all children.”

He revealed that he has always desired to produce a children’s show that:

“lets kids be kids and is truly representative of the culture with everything from the music to the characters.”

The story revolves around four puppies and their big brother Bow Wizzle, who is voiced by Snoop Dogg. He explains that Bow Wizzle is the puppies’ mentor and that he is a “phenomenal rhymer,” noting that the rhymes are most popular with children.

Wags, Chow Wow, Yap Yap, and Barks-A-Locks are some of the other characters on the show. Wags is a supportive dog, Yap Yap is a cheerful dog, Chow Wow is an emphatic dog, and Barks-A-Lock is an adventurous dog.

Snoop launched Snoop Loopz, his breakfast cereal under Broadus Foods, earlier this month. He posted the exciting news on Instagram, along with a short video clip of the cereal box.

Each cereal purchase, according to the Snoop Loopz website, will benefit charities addressing homelessness, which is the brand’s advocacy.

“We listen to our families, give them a voice, advocate for them, and empower our families with the tools they need to succeed.”