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BEVERLY HILLS, CALIFORNIA – FEBRUARY 09: Kylie Jenner attends the 2020 Vanity Fair Oscar Party hosted by Radhika Jones at Wallis Annenberg Center for the Performing Arts on February 09, 2020 in Beverly Hills, California. (Photo by Frazer Harrison/Getty Images)

Kylie Jenner is using makeup to conceal insecurities that she does not want others to see.

We all have “insecurities” in life, and even a beautiful to almost perfect owner of a beauty brand admits to having them.

The Kylie Cosmetics founder launched her cosmetics company in 2015, with no idea if people would be drawn to the lipsticks she’s been working on, and yet look at her now successful business.

In a special interview with E! News, Jenner revealed why she started this business. She explains how “makeup” can help her with her insecurities by providing a positive outlet.

The model admitted to having a makeup obsession because she sees makeup as a tool for expressing oneself and encouraging creativity.

Though Jenner acknowledged the benefits of using makeup to boost her confidence, she emphasized that the key to sustaining her business is to always be true to herself.

Meanwhile, “The Kardashians” attended Jenner’s launch of her new lipstick collection, Kylie Lip Kits, at Ulta Beauty in Los Angeles.

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Girls from the Kardashian family attended the party to congratulate Jenner on her new accomplishment. Kris Jenner, Kim Kardashian, Khloe Kardashian, Kourtney Kardashian, and Kendall Jenner were among those in attendance.

In terms of family, Jenner’s daughter Stormi Webster accompanied her in a silver dress, while Jenner wears an unbuttoned white shirt dress that she manages to pull off well.

She made a statement with her outfit, which included white sunglasses and white heels.

Furthermore, Khloe and Kris shared their outfits, which outshine the owner, Jenner, while Kim and Kourtney wear all-black dresses.

Meanwhile, its cosmetics line was revamped last year with new packaging, and the company also improved the formulas to meet certain standards.

During the relaunch, Jenner stated as well that in creating her cosmetic business, her daughter is her inspiration, and that she will only give it to Stormi if she wants it.

Jenner is doing her best as a parent to give her daughter the life she deserves and all the attention she can give despite her hectic schedule.

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And it shows in all of the parties she’s been attending, including the launch of her new collection, where she always tags her daughter with her.


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