Madison Beer newest face of Fenty by Rihanna after saying trauma-filled music is therapy

Madison Beer is the brand’s newest ambassador. She joins a long list of artists who have received this honor. Rihanna, the company’s owner, has not specifically stated why Beer is the best choice, but one can surmise that the two musicians share one trait: singing about traumatic experiences in their lives helps them heal faster.

Rihanna’s cosmetics company announced the singer as its newest face on August 29. Beer also announced on her official Instagram account that she had joined the Fenty family, and that she had used the brand’s products in the music video for her new single “Dangerous,” which aired on Friday.

Beer said:

“I idolize Rihanna and knowing that she created Fenty Beauty to make beauty more accessible to people of all different skin types and tones is a perfect example of why. These products were created with so much thought and attention to detail, their quality is unmatched. I use Fenty throughout my routine from foundation and contour, to bronzer and lip color. To be asked to be a part of this amazing community she’s created was a real ‘pinch me’ moment.”

The line’s newest addition, Eaze Drop’Lit All-Over Glow Enhancer, was featured in the film alongside some of its best-selling products. It includes the Match Stix Correcting Skinstick, Contour Skinstick, and Full Frontal Volume, Lift & Curl Mascara. The Killawatt Freestyle Highlighter in Ginger Binge/Moscow Mule and the Pro Filt’r Soft Matte Longwear Foundation in 280 or 260 are two must-have Fenty products, according to the singer.

The singer joins Madison Bailey of Netflix’s “Outer Banks” and entrepreneur and reality star Kane Lim of Netflix’s “Bling Empire” as ambassadors for Fenty Beauty. When Madison Beer writes songs about horrific events, she gets a “feeling of release.”

The ‘Good in Goodbye’ singer, who rose to fame in 2021 after her TikTok song ‘Selfish’ went viral, has previously dated model Brooklyn Beckham and singer Jack Gilinsky. She explained that while having such public relationships is “quite difficult,” she is able to “cope” with the “crazy journey” through her songwriting.

The 23-year-old pop starlet recently released her new single, “Dangerous,” and revealed that she was inspired by a “very real emotion” she had felt and tried her best to “express it” in the song.

Rihanna, on the other hand, is known for covering several traumatic experiences in her songs, most notably domestic abuse at the hands of Chris Brown. Rihanna has reclaimed her life and artistic prowess through her music and this beauty line.