H&M yanked all Justin Bieber-related merchandise after the singer chastised them for selling “unapproved” merchandise.
On Monday, Bieber vented his rage after seeing H&M’s new clothing and products featuring his likeness. Among the published items were a sweater dress with a black and white image of the singer and clothing with the phrase “I miss you more than life” from his hit song “Ghost” from 2021.
He then urged his followers not to buy “trash” items.
Bieber wrote:
“I didn’t approve any of the merch collection that they put up at H&M… all without my permission and approval. SMH I wouldn’t buy it if I were you.”
As a result, H&M removed all of the products from its website and stores on Wednesday, citing “respect for the collaboration and Justin Bieber.” Forbes cited a statement from the retailer confirming the removal of the items.
People previously reported that “as with all other licensed products and partnerships, H&M followed proper approval procedures.”
Bieber’s own merchandise is available for purchase on his website. He also has a hoodie in the same colorway that H&M promoted.
Following the headache, Bieber may receive good news, as he is reportedly close to a $200 million deal.
According to the Wall Street Journal, the “STAY” singer is nearing a multimillion-dollar deal to sell his music rights to Hipgnosis Song Management, a Blackstone Inc. investment entity. Bloomberg went on to say that because the agreement has yet to be signed, no details about the potential deal have been made public.
With Hipgnosis and Blackstone, Bieber could have one of the most lucrative deals, joining Justin Timberlake, Leonard Cohen, and Kenny Chesney.
Christine McVie, who passed away earlier this year, sold her song catalog to Hipgnosis in 2021 as well. The agreement gave the company complete ownership of the catalog, including neighboring rights and the writer’s share.
It is unknown whether it will include all of the music he has created since launching his music career with his debut EP, “My World.” Bieber has 72 singles, ten promotional singles, six studio albums, three compilation albums, three remix albums, and two EPs to his credit.
“My World 2.0,” “Under the Mistletoe,” “Believe,” “Purpose,” “Changes,” and “Justice” are among his albums.
He has sold an estimated 150 million records, making him one of the most successful musicians of all time.