‘BTS ARE UNTOUCHABLE’ trends as ARMYs support k-pop supergroup despite snub: ‘Grammys is scammys’

Fans of BTS, known as ARMYs, are disappointed “but not surprised” that the K-pop supergroup did not receive any recognition this year.

BTS’s 2023 Grammy bid failed once more, as the HYBE’s supergroup did not win in any of the three categories in which it was nominated. At the 2023 GRAMMYs, the seven-member boy band won Album of the Year (“Music of the Spheres”), Best Music Video (“Yet to Come (The Most Beautiful Moment)”), and Best Pop Duo/Group Performance (“My Universe”).

But after the weekend ceremony, ARMYs expressed their disappointment again and called Grammys “scammys” once more.

Several BTS-related hashtags and phrases trended on Twitter, including BTS ARE UNTOUCHABLE, BTS PAVED THE WAY, and BTS WORLD DOMINATION. Fans chastised the Grammys for its disappointing results, accusing the award-giving body of ignoring the group for three years in a row despite their deservingness.

One said:

“no award show and hate can erase the fact that bts is the biggest act of this generation. their achievements and music cannot be equated to a trophy. BTS ARE UNTOUCHABLE.”

Another wrote:

“This is such a disrespectful to BTS. The fact that they didn’t use actual music video for Yet To Come in nominations. We’re disappointed but not surprise. However, they know how to respect them a little bit. BTS ARE UNTOUCHABLE BTS IS COMING SOON BTS PAVED THE WAY.”

BTS has won awards at some of the world’s most prestigious ceremonies. It also set a number of records, including becoming the first Asian act in history to win at the American Music Awards 2021.

BTS is not the only artist who has been overlooked in recent years.

The Weeknd also chastised the Recording Academy for excluding him from the 2021 nominations. It was a huge surprise because the singer had the biggest album (After Hours) and most-streamed single (Blinding Lights) of the year at the time.

The Recording Academy eventually announced the demise of the “secret” nomination-review committees that played a significant role in the list’s creation. The Weeknd, on the other hand, made it clear that he would continue to withhold his music for the awards because the trust had already been broken.

Nonetheless, he noted that the Recording Academy’s move was a significant first step.

With BTS’s rejection, music critics believe that corruption remains in the organization, despite the fact that the Recording Academy never stated or admitted it during its rule change announcement.