Despite his massive Instagram following, Kendrick Lamar’s profile is empty. He also does not use Twitter for anything other than promotional purposes.

Lamar explained his frequent social media breaks in an interview with Citizen:

“we all love attention, but for me, I don’t necessarily adore it. I use it when I want to communicate something.”

The “N95” rapper stated that his privacy “has never been an issue” for him to carry out his duties.

“it’s just who I am. If I feel I have to remove myself, I just remove myself.”

The 35-year-old singer admitted that dealing with fame is difficult. He stated that it takes time to mature and adjust to one’s success and celebrity.

Despite being regarded as one of the most influential rappers of his generation, Lamar maintains a low profile. He, on the other hand, is not fond of being identified as such. He would retreat into his space whenever the pressure became too much for him.

As a teenager, he began making music under the alias K. Dot, by issuing a mixtape. This piqued the interest of TDE, who offered him a record deal.

In 2012, he released his first studio album, “Good Kid, M.A.A.D City,” which catapulted him to fame. His debut album received both critical acclaim and commercial success.

His presence in the music community has grown since then, but his social media presence has remained constant.

He shared jokingly:

“People ask me, ‘Man, you’ve never been on social media, you really hate it?’ Bro, I don’t really know how to use it like that to be 100% real with you”

Social media is simply a communication tool for the “Die Hard” rapper. Although he is aware that his celebrity as an artist will undoubtedly cost him his privacy:

“it never really frustrated me when things got a little bit out of control because ultimately, I knew that I would be able to balance it because of who I am.”

Lamar explained that, despite having been in the industry for a long time, he is still learning how to balance his authentic self with the persona that people know him as.

He considers himself Kendrick rather than “the greatest,” as some do. This is evident in the manner in which he graciously accepts awards for his work and then returns to whatever he was doing.

His infrequent appearances had fans and audiences wondering if he had retired—but he hasn’t.

He released “Mr. Morale & the Big Steppers” in May and is currently on tour through December 2022. His tour is anything but low-key, despite his low profile. “The Big Steppers Tour” was dubbed “the pinnacle of performance art” by Variety.