Kanye West has slammed Adidas after their partnership was suspended due to his controversial behavior.
Kanye West, now known as Ye, recently sparked outrage with controversial statements in his latest fashion line, which included the words “White Lives Matter” in bold text on the back of a shirt. The rapper and other models then posed in the controversial matching shirts with friend Candace Owens. In contrast to the “Black Lives Matter” movement, white supremacist groups have widely adopted the phrase “White Lives Matter.”
The “Praise God” rapper described his new line as starting a “new frontier.” Ye recently revealed on Instagram that his decision to stir controversy was motivated by his disappointment at not being invited to his children’s birthday party.
However, following Ye’s Yeezy Season 9 Paris Fashion Week show, Adidas issued a statement announcing their partnership with the “Yeezy” founder will be reviewed.
A representative for Adidas stated:
“The Adidas Yeezy partnership is one of the most successful collaborations in our industry’s history. We are proud of our team that has worked tirelessly throughout our collaboration with Ye and the iconic products that were born from it. We also recognize that all successful partnerships are rooted in mutual respect and shared values.”
Adidas concluded its statement by implying that they had tried numerous times to resolve their issues with the rapper but were forced to reconsider their partnership.
“After repeated efforts to privately resolve the situation, we have taken the decision to place the partnership under review. We will continue to co-manage the current product during this period.”
Ye recently shared a screen capture of a text message announcing Adidas’ latest development with the Yeezy brand on Instagram. Kanye responds in capital letters that the shoe brand allegedly stole his designs in his caption.
Ye wrote in his Instagram caption:
“F——–K ADIDAS I AM ADIDAS ADIDAS RAPED AND STOLE MY DESIGNS”
Adidas has made no comments yet in response to Ye’s targeted profanities directed at them.